As rock climbing gyms have been closed for months due to concerns over the spread of the coronavirus, Louisville’s Eldorado Climbing Walls has reimagined home climbing walls as pieces of art that you can climb.
Eldorado Climbing recognized the increasing demand for home climbing walls during the pandemic and collaborated with Phil Lewis, a Boulder-based artist, to create a collection of rock climbing panels showcasing Lewis’ artwork. This collection was released late last week as part of Eldorado Climbing’s Artist Series.
“This is really just taking it to the next step in terms of making something that a person or family genuinely wants to look at and that it is distinctive,” said Christina Frain, Eldorado Climbing’s director of marketing. “All of Phil’s work is super energizing to look at and people are going to want to have these in their homes.”
Lewis has always enjoyed creating art that people can interact with.
“I think there’s value in having art on your wall not just to look at, but that you can sort of experience,” he said.
Mike Wedding, Eldorado Climbing’s senior director of sales, first proposed the collaboration with Lewis months ago, to elevate the “do it yourself” line of home climbing walls.
“Now we can offer something that’s a work of art that you can climb on that when you’re not climbing on it, it looks really awesome,” Wedding said.
Each panel in the collection has a design which either fits symmetrically with one another or depicts a mural of a vertical or horizontal landscape. Two of the five designs are a nod to some of Colorado’s most well-known landmarks, Boulder’s Flatirons and Red Rocks Amphitheatre.
“I’ve been in Boulder for twenty years now and it’s really grown on me in every way possible,” Lewis said. “So, I try and focus on a lot of the local landscapes, animals and the local energy of the place.”
Since the pandemic hit, Eldorado Climbing has seen its home rock wall sales double.
“The gyms are closed, the kids aren’t in school and they’re literally and figuratively climbing the walls,” Wedding said. “So, it just so happened to be a good time to offer something really cool, creative and unique in the marketplace when there’s a huge demand for people building their own climbing walls at home.”
The walls range in price from $349 to $4,199 and are available at eldowalls.com/climbing-panels-phil-lewis.
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June 25, 2020 at 11:24PM
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Eldorado Climbing partners with Boulder artist to create new home climbing panels - The Daily Camera
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