Most years at the Grammys, there is a frontrunner for the Best New Artist trophy. Sometimes, there are several, as a handful of artists earned breakout successes during the eligibility period. This time around, however, that does not appear to be the case. In fact, it’s difficult to pin down the 10 names who will fill this field, as there are dozens of acts at various points of becoming superstars who are both eligible and worthy of this recognition.
Here are my predictions for the 10 nominees for Best New Artist at the 2023 Grammys.
Predictions:
Anitta
Dove Cameron
Em Beihold
Gayle
Joji
Latto
Lauren Spencer-Smith
Omar Apollo
Tate McRae
Zach Bryan
A few of the names listed above–such as Latto, Tate McRae, Zach Bryan, and Anitta–seem to be the only locks, though even those aren’t 100% certain. Beyond those four talents, it’s really anybody’s guess how Recording Academy voters will classify who is “new” or decide what qualifies someone as having earned one of these spaces.
Is it commercial success, such as in the case of K-pop band Stray Kids, who have charted a pair of No. 1 albums? Maybe it’s a desire to diversify the ranks, including artists who sing in other languages and who hail from countries not often represented in the Best New Artist category. Or, just maybe those in charge will go for up-and-coming names who they prefer more than others, though who exactly that will bring to the ceremony is a mystery.
The one thing that does help suggest some names over others is the Grammys’ love of solo female singers. More often than not, Best New Artist goes to a female performer working on their own, so acts like Dove Cameron, Em Beihold, Gayle, and Lauren Spencer-Smith are all very likely candidates, in addition to the ones mentioned just above.
For the 2023 Grammys, there are perhaps 50 artists who have reached important charts around the world, earned critical praise, and even won similar honors at other ceremonies. While 10 spaces feels like a bit much in some of the big four categories, this time around, it feels like too few for Best New Artist.
Also Possible:
Bailey Zimmerman, Blxst, Conan Gray, Jackson Wang, Joshua Bassett, Lainey Wilson, Maneskin, Rina Sawayama, Stray Kids, and Wet Leg, among many others.
The nominees for the 2023 Grammys will be announced on November 15.
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November 10, 2022 at 09:15PM
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2023 Grammy Predictions: Latto, Joji & Anitta For Best New Artist - Forbes
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