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Layer by Layer, Artist Alexandra Squire Builds Her Brand - Livemint

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“Painting is just another way of keeping a diary."

This famous quote by the legendary painter Pablo Picasso defines art at its best. Art is a reflection of the artist's soul who created it. Painting as a form of art has evolved significantly in the last few decades. From colors to patterns and even textures, the art world is ever-changing. Modern art is something that will make you think or wonder about the message it imparts. Contemporary abstract painter and artist Alexandra Squire embraces this and also makes her art accessible to all. While highfalutin artists are more into being exclusive, Squire chose to make her art more welcoming. This is where she has managed to carve a niche for herself and her art.

Alexandra Squire is the founder behind the brand Alexandra Squire Fine Art. Her art has become synonymous with accessible fine art not because of the price tag but because of its universal appeal. Alexandra Squire wants to create something that appeals to people and directly connects with them. Her artworks are rich in thought and open to interpretation by anyone. This is where she has managed to connect better with art lovers from across the world.

Alexandra Squire Fine Art is on its way to becoming a global brand as she is making it available to people of all art experiences. She has a huge collection of artwork that can fit well in almost anyone's home. She has deliberately kept it simple for art connoisseurs to understand the meaning she wants to convey. The concept of her art may have different meanings to people who see it and find something relatable to their life.

Every piece of her art is a well-thought-out concept, not just a passing thought. She spends a lot of time mulling over a concept and then finding out ways to portray it in her abstract art. The theme of each Alexandra Squire painting is a well-sorted plan that has been brilliantly executed. She focuses on depth rather than blindly following trends. She uses simple shapes with strong palettes to make her work bold yet easy on the eyes. She has never rushed with the process and has taken her time to evolve in her craft.

With a natural drive to paint, Alexandra Squire was always drawn to the art form. She is a self-taught artist who learned the ins and outs of painting techniques all on her own. For instance, resin painting requires tact and tenacity. Each layer of resin needs to be balanced in the right quantity to bring out the desired effect. To top it all, each layer needs days to completely dry up before the next layer is applied. The entire painting might take about 6 weeks to be done and that excludes the technique of shipping it safely to the buyer. Alexandra Squire embraces this complicated process, all because she loves what she’s doing.

Being a mother of three kids, her journey to the art world was not an easy one. She dared to leave her successful career as an on-air journalist to pursue her passion. Just like anyone venturing into an unexplored zone may hesitate at every step, Alexandra Squire overcame numerous fears. Now she is set to continue her journey into the art world for years to come. She is fearless of being unique in a world that follows trends.

Disclaimer: This is a company press release. No L journalist is involved in creation of this content.

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Layer by Layer, Artist Alexandra Squire Builds Her Brand - Livemint
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