It should come as no surprise to anyone who has been paying even the slightest bit of attention to the music industry that the most-streamed artist in the world in 2023 on Spotify was, of course, Taylor Swift. The platform shared the news as part of its annual Spotify Wrapped program, which ends the year with a roundup of the most popular songs, albums and artists.
Swift was the most-streamed musician all around the world in 2023, and her music racked up an astounding number of plays on Spotify. Between January 1 and sometime in November, when the company stopped tracking for this year’s Wrapped (in order to process data), Swift’s catalog earned more than 26 billion plays, according to the company itself.
The current Grammy nominee likely would have ranked as one of the most popular acts on Spotify in 2023 even if she had remained silent throughout the year, but she certainly didn’t. The singer began 2023 riding high off of the success of her recent album Midnights, which continued to perform exceptionally well throughout the year. She also released two more full-lengths, Speak Now (Taylor’s Version) and 1989 (Taylor’s Version), both of which were greeted warmly by fans.
Even without those new releases, Swift has a discography filled with smashes and albums that are still incredibly popular to this day. In fact, her most-streamed song of 2023, “Cruel Summer,” wasn’t featured on any of the aforementioned full-lengths.
Coming in just behind Swift on Spotify’s ranking of the most-streamed artists globally is Bad Bunny. The Latin superstar was largely enjoying the ongoing success of his 2022 album, Un Verano Sin Ti—the most-streamed full-length of the year.
Rounding out the top five most-played artists on Spotify throughout 2023 are The Weeknd (No. 3), Drake (No. 4) and Peso Pluma (No. 5). The latter star appearing above names like Travis Scott and SZA is surprising, considering how new he is. Pluma only reached the U.S. charts for the first time in the last year or so, but his reach expanded rapidly, and now he ranks as one of the top stars on the planet.
Here is the list of the 10 most-streamed musicians globally on Spotify in 2023.
- Taylor Swift
- Bad Bunny
- The Weeknd
- Drake
- Peso Pluma
- Feid
- Travis Scott
- SZA
- Karol G
- Lana Del Rey
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November 29, 2023 at 08:00PM
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Taylor Swift Is Spotify’s Top-Streamed Artist Of 2023 - Forbes
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