I also recognize AI’s potential for misappropriation and misinformation. Today's rapid technological advancements have enabled digital manipulation, appropriation and misattribution of an artist’s name, image, likeness, voice and style – the very characteristics that differentiate them as performers with unique vision and expression.
Given this tension, our challenge and opportunity as an industry is to establish effective tools, incentives and rewards – as well as rules of the road – that enable us to limit AI’s potential downside while promoting its promising upside. If we strike the right balance, I believe AI will amplify human imagination and enrich musical creativity in extraordinary new ways.
Our enduring faith in human creativity is the bedrock of Universal Music Group’s collaboration with YouTube on the future of AI. Central to our collective vision is taking steps to build a safe, responsible and profitable ecosystem of music and video — one where artists and songwriters have the ability to maintain their creative integrity, their power to choose, and to be compensated fairly.
"artist" - Google News
August 21, 2023 at 08:19PM
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An artist-centric approach to AI innovation - YouTube Official Blog
"artist" - Google News
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