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Taylor Swift has another reason to celebrate the arrival of 2024 with an unexpected achievement - Marca

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Without a doubt, Taylor Swift is one of the most popular artists of the moment, every song and every album she releases is destined to be a hit. The singer started off on the right foot by becoming the first artist to break the 500 million streams mark in 2024.

Although streaming charts on digital platforms are relatively recent, achievements in this area are of vital importance for record labels and are promotional material for artists.

In this sense, "Tay Tay" has a new achievement to boast, as the Swifties streamed her songs500 million times in just the first six days of the year on the music platform Spotify and seems on track to achieve a new record this year.

It is worth remembering that Swift was the most listened-to artist on the platform in 2023, with 26.1 billion streams, and is currently the second artist with the most monthly listeners, with 109 million, just below The Weekend's 111 million monthly listeners.

The most streamed artist in 2023

Taylor's achievement marks the end of Puerto Rican reggaetón sensation Bad Bunny's three-year reign as the top-streamed artist on the platform.

Swift's global dominance on Spotify was announced as part of the platform's 2023 Wrapped campaign, showcasing the top artists, songs, albums, and podcasts of the year. Bad Bunny, who secured the top spot in 2022, landed in second place this year, with The Weeknd, Drake, and regional Mexican musician Peso Pluma following in the ranks.

In addition to claiming the top artist spot, Swift's album "Midnights" secured the second spot on Spotify's most-streamed albums of 2023 list. Bad Bunny's "Un Verano Sin Ti" continued its reign as the most-streamed album for the second consecutive year.

Miley Cyrus' empowering anthem "Flowers" emerged as the most-streamed song of the year, with SZA's "Kill Bill" and Harry Styles'" As It Was" rounding out the top three.

Swift is the dominant force in the U.S.

In the U.S., Travis Kelce's girlfriend maintained her dominance as the most-streamed artist, with country star Morgan Wallen's "Last Night" clinching the title of the most-streamed song.

As Apple Music also recognized Swift as its Artist of the Year, the singer-songwriter has showcased her unparalleled influence, setting new records for the most listeners on both platforms in a single year.

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Taylor Swift has another reason to celebrate the arrival of 2024 with an unexpected achievement - Marca
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